Does your Facebook Fan Page impress? Did you know you can customize how it looks to make it act as a “mini landing page website”? Facebook allows you to create an FBML tab, customize it graphically, and then set it up as the first page a visitor will see. With this capability, we can design and create to brand our page to our heart’s content.
With the new update to Facebook and changes to Fan Pages, it will be even more important to have a clean and up to date Fan Page. Administrators may now login to Facebook as their Fan Pages and make comments all under their Fan Page name. This means better branding control for Fan Pages, more exposure for Fan Pages and of course, more fans.
Your Facebook can act as your landing page… your capture page for leads. It has quite a few items that can be highly customized. The profile image can be customized with high-powered graphics to take up the whole sidebar and giving a much stronger branding presence. The first page the visitors land on can be heavily customized with images, video, buttons, links, etc. This is the welcome page. It is also possible to have additional tabs that are similar to having multiple pages on a website. These can also be individually customized.