What are push notifications and how to enable them?

Below you will find out about the features of implementing web push notifications. You will learn what push notifications are, why they are needed on the site, and how to implement the pushes so that it is as efficient as possible and brings the best result.

Browser push notifications

First of all, do not confuse browser push ads with mobile ones (when you install various applications on your phone). Such mobile pushes are often notifications from applications. For example, about a new message in Messenger.

Push notifications in the browser are something else.

To begin with, let’s look at how web pushes works:

  • Step 1 – the introduction of contacts. On your site, you implement a list of contacts for a potential target audience – people who will in future receive these web push notifications from you.
  • Step 2 – system survey of site visitors. Any visitor to the site will receive a system request: if he agrees to receive web push notifications from this site in the future. A person can allow or prohibit these actions. If he allows, his contacts are automatically added to the mailing list.
  • Step 3 – receive notifications. The notifications generated and sent will appear on the screen of the visitors’ devices as brief messages.

How to make push notifications for a site

Implementing this tool on the site is quite simple. Your programmers can do this. You can also use the push service to do this. It is much easier to do that this way – you just implement one line of code in the head part of your site. After that, your site will automatically begin to collect subscriptions for web pushes.

What does the push message consist of?

Web push notification should be short, but capacious. They consist of the following:

  • Images
  • The title
  • A short text – a call to action
  • The address of the site-sender

Push messages run on three platforms:

  • Google Chrome
  • Safari
  • Firefox

It is the browser that makes requests and sends the message. Accordingly, a person will receive a web notification, only if he has one of these browsers an installed and open at the moment.

You can subscribe to receive messages via both mobile and desktop.

This is how the web ads look like in different browsers:

  • In the Safari browser, these push notifications are pop-up notifications in the upper-right corner of the screen.
  • In Chrome, you will see them in the lower right corner.
  • On the mobile, they pop up, as a rule, in the center of the screen. There may be variations depending on the model of the device.
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